Fill in the blank: The goal of a concept ad is to increase _____.
brand awareness engagement sales lead generation
Read moreHubSpot Digital Advertising Certification
Which of the following ad copy examples follows the best practices for simplifying language?
“Looking for a new car insurance policy? Talk to a CISR today.” “Protect you and your loved ones with a
Read moreWhich of the following is NOT an ad copywriting best practice?
Focus on value Use simple language Include conversational CTAs Use acronyms
Read moreScenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
Behavioral targeting Audience targeting Retargeting Demographic targeting
Read moreWhat is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.
Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts Pixel-based retargeting is for existing contacts, list-based retargeting is for anonymous site visitors
Read moreWith contextual targeting, you could reach people who:
have conducted searches online for keywords related to startups and entrepreneurship are interested in startups and read articles on Entreprenuer.com
Read moreWith behavioral targeting, you could reach people who:?
are located in the Denver metro area and have a household income between $50,000 and $100,000 have an interest in
Read moreWith demographic targeting, you could reach people who:
are between the ages of 25-49 located in Austria who speak German have visited your website before or are subscribed to your
Read moreWhich of the following is NOT an ad targeting strategy?
Contextual targeting Demographic targeting Audience targeting Behavioral targeting
Read moreFill in the blank: You should use a target CPA bidding strategy when you have _____.
an efficient CPA an inefficient CPA a big advertising budget a small advertising budget
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