Which of the following is NOT one of the three elements of a marketing mix?
Earned media Owned media Social media Paid media
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HubSpot Digital Advertising Certification
Fill in the blank: A paid media plan is the bridge between your ______ and your business goal.
ideas historical performance target audience conversion path
Read MoreWhich of the following is an example of a business’s “reasons to believe?”
Sustainability Ethical sourcing Free shipping Charitable donation All of the above
Read MoreScenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?
“Different types of dog food” “How to teach a dog to sit” “Best animal rescues near me” “PetSpot animal supplies”
Read MoreScenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?
People who have previously interacted with one of your digital ads A lookalike audience based on your existing customers People
Read MoreWhat should your decision stage ads do?
Tell your buyer persona why the other products or services available are bad Promote lead generation content offers Highlight the
Read MoreWhat should your consideration stage ads do?
Promote generic, unbranded content Direct someone to a pricing page Include discounts to encourage immediate purchase Help your buyer persona
Read MoreWhat should your awareness stage ads do?
Address the problem your buyer persona is experiencing Question why your buyer persona cannot solve their own problem Present your
Read MoreWhich of the following is NOT a stage in the buyer’s journey?
Decision Consideration Research Awareness
Read MoreWhat is a benefit of using digital advertising in conjunction with organic marketing efforts? Select all that apply.
Remarket to existing contacts and website visitors Use analytics to better understand your audiences across platforms Outperform your organic marketing
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