What is the goal of the “plan” step in the sprint cycle?
To determine the most impactful action items to implement to get closer to the current focus metric goal. To get
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HubSpot Growth-Driven Design Certification
Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?
“The continuous improvement of our website is an investment in driving even more value to our users and better results
Read MoreFill in the blank: The continuous improvement stage is a repeatable, _____ process for the team to continuously collect ______, build _______, and generate more momentum as they go.
agile, real user data, high-impact items agile, stakeholder feedback, brand new pages waterfall, and analyze, new items fast-moving, data, new action items
Read MoreTrue or false? It’s important to code a marketer-friendly website.
True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their
Read MoreWhich of the following is NOT a way to create remarkable content?
Get started as soon as possible. Weekly check-ins with content contributors. Invest in using content professionals. Have the CEO create the content
Read MoreWhy is it important to focus on effective content development?
Content is the core of your website and is key to driving user behavior. Content creation is often the biggest
Read MoreYour team and the stakeholders are discussing where to run sprint workshops. In which parts of the GDD process is it common to run a sprint workshop?
During the strategy kick-off, wish list brainstorming, designs, and new site launch. During the user interviews, content creation, launch, and start of
Read MoreFill in the blank: Running a sprint workshop is time consuming for the team, but it’s worth the time investment because: ___________.
pulling everyone, including stakeholders, together for a focused time period ends up saving time by avoiding slow communication, distractions, and
Read MoreFill in the blanks: A sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate and develop a set of _________ that will be ________.
focused period of time, the team, specific deliverables, tested on website users week-long event, your users, website ideas, pitched to management.
Read MoreTrue or false? The only way to speed up the creation of a launch pad website is to cut out the majority of the content.
True — most of the content on a website is not critical to the success of the site, so it
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