What might your customer service team use the buyer’s journey for?
Cross-sell Up-sell Resell All of the above
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HubSpot Inbound Certification
Which of the following is NOT true about a flywheel?
Flywheels store momentum. Flywheels represent a circular process rather than a linear one. Flywheels are able to stand unsupported for
Read MoreIn the engage stage what do you collect from an individual?
goals first name information email address
Read MoreFill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)
becoming a trusted advisor to a prospect attracting prospects and customers through relevant and helpful content immediately adding value to
Read MoreWhy is it important to make sure the people buying your product are happy?
Happy customers generate more customers through word-of-mouth recommendations. Word-of-mouth from unhappy customers can prevent potential customers from buying. Happy customers
Read MoreWhich of the following are principles of inbound? (Choose all that apply.)
Personalize for impact. Energize for consistency. Synergize for gratuity. Empathize for perspective..
Read MoreIf a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?
Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about
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