What is the relationship between your company’s purpose and your buyer personas?
Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes
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HubSpot Inbound Certification
True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
True — You need to get input from as many people as possible, but you should have one person who
Read MoreWhat kinds of information does your customer service team likely need included in each persona?
They’re service level agreement (SLA) when serving people who match that persona The percentage of your customer base represented by
Read MoreWhat kinds of information does your sales team likely need included in each persona?
The size of the target market represented by each persona The full name, title, and direct phone number of the
Read MoreWhich of the following best describes a buyer persona?
A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated
Read MoreIn the three horizon framework, what does horizon three symbolize?
The initiatives you to take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The
Read MoreIn the three horizon framework, what does horizon two symbolize?
The initiatives you to take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The
Read MoreTrue or false? Every business exists primarily to create profits.
True — A business might have other goals it wants to achieve, but its leaders must be focused on profits
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