HubSpot Inbound Certification

The initiatives you take to power short-term success The initiatives you take to power mid-term success The initiatives you take to power long-term success The initiatives

Objectives are statements that define the quantitative outcome of your goal. Objectives are statements that define the qualitative outcome of

The three horizon framework is a way to conceptualize what your business wants to accomplish in the short term, mid term, and long term.

Key results are how you quantitatively benchmark and monitor how you get to the objective. Key results are how you

Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest

Demographic information Functional requirements Financial requirements Personal identity

A framework for defining internal job titles and descriptions. The idea that a company should only have as many employees as

The first time a potential employee hears about your company. The first time a potential customer realizes they have a

The company’s mission The company’s values What customers say about the company The way employees behave when unsupervised Sources: Marketing

Defining a culture that encourages employees to focus on fulfilling the company’s purpose Holding regular training sessions to remind employees