HubSpot Inbound Certification

Leverage the strengths of a given channel and remove its weaknesses Leverage the strengths of a given channel and mitigate

Quality Simplicity Explanation Consistency

Comfort Clarity Creativity Impact

Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity,

What actions have happened prior to this point What activities brought someone to this point What your product/service best attributes

Standardize, Contextualize, Optimize, Personalize, Empathize Standardize, Conceptualize, Optimize, Personalize, Empathize Standardize, Contextualize, Organize, Personalize, Empathize Standardize, Contextualize, Optimize, Prioritize, Empathize

True False

Flywheels store momentum. Flywheels represent a circular process rather than a linear one. Flywheels are able to stand unsupported for

Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a

Funnel Obelisk Flywheel Cyclone