HubSpot Sales Software Certification

“Email templates need to be relevant to as many people as possible, so keep the topic as broad as possible.”

The template’s name is the same as its subject line, so it needs to be short, clear, and focused on

Use your elevator pitch as the subject line. Add as much detail as possible so the recipient knows what’s in

A reference to a blog post your recipient recently published The recipient’s first name Your standard elevator pitch All of

Check your sent folder for emails you’ve sent in the past that have successfully helped people reschedule meetings they missed.

Personalization tokens Fill-in-the-blank areas Static text Details about previous interactions

Name Recipient Subject Body

The content should focus more on the buyer’s needs than the seller’s needs. Many messages get marked as spam based

efficiency, personalization sales, time response rate, efficiency deal value, close rate

You can filter your contacts based on how active they are in the buying process. You can filter your contacts