True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.
True False
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Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn’t receiving much traffic yet. Now, they’re ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
Creating a series of blog posts and pillar pages; Reaching out to journalists for backlinks; Running a keyword competitive analysis
Read moreWhich of these is an example of a long-tail keyword?
Glasses Do I need glasses Women’s eye glasses What does my glasses prescription mean
Read moreWhat was the purpose of the Google Hummingbird algorithm update?
Associating past search history with similar themes and pulling together keywords and phrases Parsing out phrases rather than focusing on
Read moreWhat is a pillar page?
A structural strategy to organize the information architecture of your website A page such as your home page which links
Read moreGoogle measures how interesting other people think your content is through ___.
Links Backlinks Social shares Page views
Read moreWhat kind of content is most likely to be organically linked to?
Informational content Promotional content Clickbait content All content is equally likely to be linked to.
Read moreHow many links does it take to rank high in search results?
The same number of links that other pages on your site have More links than your highest-ranking page has The
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