When building a relationship with the goal of receiving backlinks, what is the first thing you should do?
Request a link from them Deliver value to them Pitch an idea for a piece they can write Tell them
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Choose all that apply. What are the most important things to do when replying to press request alerts?
Respond quickly Include an image or video Give the journalist exactly the information they want Make sure they know how
Read moreWhat are rich results?
Google’s response to a user’s search query Visually enhanced search results that provide supplemental information to the title, URL, and
Read moreJo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
Add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’
Read moreWhat is Schema.org?
A standardized format for providing information about a page and classifying the page content A website where you can input
Read moreWhen should you decide to work with a developer to implement structured data on a page?
When there are multiple schema markups that you want to implement on a single page When you are unable to
Read moreWhat tool can you use to test for errors in structured data markup?
Google’s Structured Data Testing Tool Google’s Rich Results Test Google’s PageSpeed Insights Both A & B
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