You wrap up an exploratory call with a prospect and after going through CGP, TCI, and BA, you give them a score of 5 out of 10 (10 being the highest). You decide to assign the prospect more homework to see if they’re committed to inbound. Is this a good decision?
• No. Any time a prospect scores five or below, don’t spend more time on them. • No. De-prioritize the
Read More