Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
- Increase clicks
- Drive action
- Build awareness
- Influence consideration
- Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?