Fill in the blank: A _________ report displays the progress of moving contacts through your client’s funnel.
- Contact lifecycle funnel
- Contact by source with lifecycle stage
- New marketing qualified leads
- Engagement metrics
- True or false? Using your data to tell a story isn’t an effective use of time and adds confusion about results.
- True or false? Having a well-defined buyer persona can help you build a better marketing plan in the long run.