Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

1. 1.To advertise a business’s online and local inventory and boost website or store traffic.
2. 2.To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
3. 3.To increase exposure and reach audiences with specific interests across the web.

• Shopping campaign (1)
• Display campaign (3)
• App campaign (2)