Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz’s site. Why should SweetFizz integrate their testing platform with their site analytics?
- To quickly and easily identify problem areas
- To allow site users to see results of the tests
- To automatically forward relevant data to the Google Ads account
- To give all teams at SweetFizz easier access to the test results