Scenario: Your business wants to advertise to a local audience. Which targeting strategy should you use?
- Retargeting
- Contextual targeting
- Behavioral targeting
- Demographic targeting
- True or false: Digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey.
- True or false: An organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences.