To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
- Cross-platform and last click
- Cross-platform and view-based
- Mono-platform and view-based
- Mono-platform and last click
- You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
- How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?