When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

• You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types.
• You should focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences.
• You should focus on those most likely to convert to drive efficient conversions by starting with high-intent audiences before expanding to broader audience types.

Sources: How to Choose a Marketing Agency