You’ve just used a positioning statement with a prospect and they say the situation doesn’t resonate with their company. Should you try again with a different positioning statement?

• No. Be respectful of your prospect and back off.
• Yes. Always come with a backup positioning statement and try again.
• No. If the positioning statement didn’t resonate with the prospect, they probably aren’t a good fit. Use this as an opportunity to politely end the call.
• Yes, but this time, use two positioning statements in a row to better your odds at finding a situation that resonates.