Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250 only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?
• Create a separate placement for each of the three publishers.
• Wait until all three publishers provide video ad specifications.
• Create only one placement for all three publishers.
• Wait until all three publishers have the same specifications.