Your team has redesigned your company website. Which study will help you analyze whether or not the changes they’ve made have resulted in an improved customer experience?
- Benchmark study
- Listening labs
- Card sorts
- None of the above
- You have a goal of redesigning your website, but you first want to know which categories certain links should go under. Which research method should you use?
- Jess is a freelance web designer. Her client has asked her to remove all navigation from their website’s product pages, stating that they want users to focus on the information and convert, rather than navigate away from the page. How should Jess explain why this is not a good idea?