Which of the following is a reason sales and marketing need to be aligned?
- To make sure messaging is consistent across both teams.
- To make sure the two teams’ goals are complementary.
- To combine the strengths of both teams.
- All of the above.
- True or false? Inbound means creating marketing and sales that people love by providing helpful content and resources that attract people to you.
- How do goals and a vision work together?