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Google Analytics Certification

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the “Conversion paths” report in your Google Analytics 4 property?

August 25, 2022 Roger Johnson

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You’re asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?
Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

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You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?

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You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a “user property” collected by Google Analytics?

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Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

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