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  • A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
  • Why do search ad extensions matter?
  • If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?
  • Which of the following can be customized with audience signals to make Search campaigns more efficient?
  • Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
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Google Analytics Certification

Google Analytics Certification 

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.

August 25, 2022 Roger Johnson 0 Comments

User-ID Google Search Console Google signals Google Ads

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Google Analytics Certification 

This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

August 25, 2022 Roger Johnson 0 Comments

User-ID Audience triggers Device-ID Predictive audiences

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Google Analytics Certification 

You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?

August 25, 2022 Roger Johnson 0 Comments

You create an audience of users who are likely to purchase in the next seven days You create an audience

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Google Analytics Certification 

In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?

August 25, 2022 Roger Johnson 0 Comments

You’re interested in seeing where users are coming from before landing on your website. You’re interested in monitoring user activity

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Google Analytics Certification 

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

August 25, 2022 Roger Johnson 0 Comments

Google Ads can use these conversions to see industry benchmarking data Google Ads can use these conversions to generate new

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Google Analytics Certification 

To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?

August 25, 2022 Roger Johnson 0 Comments

Only you can see it, but you can share it with the other users of the property in read-only mode.

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Google Analytics Certification 

What distinguishes Google Analytics 4 properties from Universal Analytics properties?

August 25, 2022 Roger Johnson 0 Comments

Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as

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Google Analytics Certification 

You are the managing editor of a blog that features several contributing writers. What could you use to report the writer’s name on each article page?

August 25, 2022 Roger Johnson 0 Comments

Custom user parameter Custom table Custom metric Custom dimension

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Google Analytics Certification 

What is something you can do with your data when you export your Google Analytics data to BigQuery?

August 25, 2022 Roger Johnson 0 Comments

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

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Google Analytics Certification 

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

August 25, 2022 Roger Johnson 0 Comments

Google Optimize Search Console Modify event Firebase

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