Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
Changes to ads Changes to attribution model Changes to discrepancy model Changes to default browser Changes in competition or seasonality
Read moreAuthor: Roger Johnson
If you want event-based data as opposed to session-based data, what platform would you use?
You’d use Google Ads Conversion Tracking. You’d use Google Analytics 4. You’d use Google Analytics Classic. You’d use Universal Analytics.
Read moreHow might experimentation be credited with contributing to a best-in-class measurement approach?
It can help assign credit across touchpoints. It can be a way to validate and test insights. It can assist
Read moreTarget ROAS bidding can correctly be described in which of the following ways?
Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or
Read moreWhat’s the practice you’d want to use for turning marketing insights into action?
Increase investment in an underperforming channel. Shift budgets from well-performing channels to underperforming channels. Increase the frequency of underperforming ad
Read moreWhat are the two types of optimization? Choose two.
Media mix optimization Targeting optimization Bidding optimization Channel optimization
Read moreA business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
Manual CPC Viewable CPM Enhanced impressions Target CPA
Read moreWhat’s a requirement for implementing sitewide tagging?
Use just the image portion of the JavaScript. Make sure the tag still works by loading it within another tracking
Read moreWhat metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
Conversion rate Cost-per-conversion Conversion value-per-cost Conversion value-per-click
Read moreTo evaluate their campaigns, what should marketers do?
They should use lifetime value analysis to examine the impact to brand lift metrics. They should focus on the worst-performing
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