Google Ads - Measurement Certification If you want event-based data as opposed to session-based data, what platform would you use? May 18, 2023 Roger Johnson 0 Comments HubSpot Guided Client Onboarding Certification You’d use Google Ads Conversion Tracking. You’d use Google Analytics 4. You’d use Google Analytics Classic. You’d use Universal Analytics. Google Ads - Measurement Certification Exam Answers