Before emailing any contacts in your database, what question do you need to ask yourself or your team?
- Do we have permission?
- Do we have a segment of contacts?
- Do we have a goal?
- Do we have an email template?
- Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
- If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?