HubSpot Email Marketing Certification

Information gathered from website activity Information gathered from a form submission Information gathered from implied behavior Information gathered from user

True False

Write for scannability. Use the overall inbound tone. Add preview text. Have unsubscribe links.

Do we have verifiable permission to send to them? Perfect, thanks for giving this to me. I forgot to create

Understanding implicit and explicit data Sending at the right time Having buyer personas Segmenting by the buyer’s journey

True False

timely, efficient, and targeted approach to connecting with your leads timely, effective, and targeted approach to connecting with your contacts

Any email recipients who was sent to and accepted your message. Any email recipients who can’t be sent to because

SMART goals Segmentation Engagement Open and click rates

Segmentation Buyer’s journey Conversations across emails Social interaction