Google Ads Creative Certification

Add new assets multiple times per week. Pause the campaign. Replace all the assets at once. Remove and replace low-performing

Humanize the ad with customer testimonials. Use more close-ups of the product to make it the focus of the ad.

Make people core to the story and keep branding subtle. Use product demos and how-to’s to put the product in

It can insert “California” into every headline automatically. It can replace other locations in the campaign’s ad copy to “California.”

• Let people take a primary role to humanize the story. • Put the focus on multiple people so viewers

• Convey multiple messages to resonate with the masses. • Humanize the ad with customer testimonials. • Provide multiple options

Compare how two key audiences respond to two different video ads. Compare the performance of existing TV creative to that

Establishing the problem with an actor on-screen, followed by them using the app to solve the problem Showing the product

Let the product shine and put the brand front and center. Make people core to the story and be different,

Assign two campaigns to each experiment arm. Start with multiple hypotheses. Test one variable for each experiment. Divide your audience