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  • A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
  • Why do search ad extensions matter?
  • If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?
  • Which of the following can be customized with audience signals to make Search campaigns more efficient?
  • Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)
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Google Ads Creative Certification

Google Ads Creative Certification 

You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?

July 2, 2022 Roger Johnson 0 Comments

Add new assets multiple times per week. Pause the campaign. Replace all the assets at once. Remove and replace low-performing

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Google Ads Creative Certification 

You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?

July 2, 2022 Roger Johnson 0 Comments

Humanize the ad with customer testimonials. Use more close-ups of the product to make it the focus of the ad.

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Google Ads Creative Certification 

You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?

July 2, 2022 Roger Johnson 0 Comments

Make people core to the story and keep branding subtle. Use product demos and how-to’s to put the product in

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Google Ads Creative Certification 

You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?

July 2, 2022 Roger Johnson 0 Comments

It can insert “California” into every headline automatically. It can replace other locations in the campaign’s ad copy to “California.”

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Google Ads Creative Certification 

You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

July 2, 2022 Roger Johnson 0 Comments

• Let people take a primary role to humanize the story. • Put the focus on multiple people so viewers

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Google Ads Creative Certification 

You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?

July 2, 2022 Roger Johnson 0 Comments

• Convey multiple messages to resonate with the masses. • Humanize the ad with customer testimonials. • Provide multiple options

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Google Ads Creative Certification 

In which of these situations would Google’s experimentation tool be helpful?

July 2, 2022 Roger Johnson 0 Comments

Compare how two key audiences respond to two different video ads. Compare the performance of existing TV creative to that

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Google Ads Creative Certification 

If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?

July 2, 2022 Roger Johnson 0 Comments

Establishing the problem with an actor on-screen, followed by them using the app to solve the problem Showing the product

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Google Ads Creative Certification 

Which tactic should you use when creating a video ad with an awareness objective?

July 2, 2022 Roger Johnson 0 Comments

Let the product shine and put the brand front and center. Make people core to the story and be different,

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Google Ads Creative Certification 

You’re implementing an experiment. Which of these approaches should you follow as a best practice?

July 2, 2022 Roger Johnson 0 Comments

Assign two campaigns to each experiment arm. Start with multiple hypotheses. Test one variable for each experiment. Divide your audience

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