Which of these asset types would not be accepted for an app campaign?
HTML5 Website Video Image
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Google Ads Creative Certification
Describe the difference between the traditional story arc and the emerging story arc.
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and
Read MoreWhat information is automatically pulled for you when creating an app campaign?
Logo, rating, and title Title, rating, and price Logo, title, and number of downloads Title, rating, and number of downloads
Read MoreYou work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
Share multiple messages about the many ways this product solves a problem. Use product demos and how-to’s to put the
Read MoreYou work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Which technique should you use to help people think or feel something?
Convey multiple messages to resonate with the masses. Avoid humor as it’s more subjective. Showcase discounts and sales to drive
Read MoreYou’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?
Replace all the assets at once. Pause the campaign. Remove and replace low-performing assets. Add new assets multiple times per
Read MoreYou launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?
Ads Creative Studio Create with Google Video Creative Analytics Google’s ABCDs of effective creative
Read MoreWhen creating an app campaign, what information can you expect to be pulled automatically?
Logo, title, and number of downloads Title, rating, and and number of downloads Logo, rating, and title Title, rating, and
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