You’re managing app campaigns for a tax services software company. Which of the following assets should you use?
An image of someone holding a phone with the app on-screen and a logo overlayed A headline that states the
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Google Ads Creative Certification
You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
{keyword: sustainable} shirts {keyword: cotton and linen shirts} {keyword: cotton and linen} shirts {keyword: sustainable shirts}
Read MoreWhich pair of visual language elements has the highest impact on watch time for video ads on mobile devices?
Framing and supers Pacing and framing Supers and audio Pacing and supers
Read MoreYour aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?
Set the context and include a clear call-to-action. Leverage key differentiators such as competitive claims and endorsements. Convey multiple messages
Read MoreYou manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
Only your main website photo Images of tourists enjoying their tour in scenic locations Only your best-performing image from social
Read MoreYou work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
Avoid humor as it’s more subjective. Showcase discounts and sales to drive interest. Humanize the story. Convey multiple messages to
Read MoreHow should you improve a video ad’s effectiveness in post-production?
Remove supers so they don’t compete with the audio. Add closed captions since most viewers will watch with sound off.
Read MoreIf you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?
Test multiple creatives against two important audience segments. Test the same creative against two important audience segments. Test multiple creatives
Read MoreYou’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?
Set up the problem the product solves and include a brand logo. Focus only on the brand logo and audio,
Read MoreYou’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?
Set up the problem the product solves and include a brand logo. Focus only on the brand logo and audio,
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