Google Ads Creative Certification

Use engaging pacing and tight framing. Build suspense with a slow pace to start. Set up scenes to be zoomed

Video Creation Tools in Google Ads Video Creative Analytics Google’s ABCDs of effective creative Ads Creative Studio

An image of your best-selling dishwasher with a white background An image of someone using your best-selling dishwasher An image

Location insertion Keyword insertion Countdown customizer Dynamic customizer

Add new assets multiple times per week. Pause the campaign. Remove and replace low-performing assets. Replace all the assets at

Start with multiple hypotheses. Assign two campaigns to each experiment arm. Test one variable for each experiment. Divide your audience

You should feature products in only the first and last five seconds. You should keep the value proposition and use

Design-backed creative inspiration Research-backed creative guidance Research-backed creative rules to follow Design-backed creative rules to follow

Draw on a wide palette of branding elements. Keep audio to a minimum so viewers focus on visuals. Only highlight

It’s a powerful testing tool that helps boost campaign performance for a small additional cost. It’s a powerful testing tool