You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?
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Google Ads Creative Certification
Which technique should you use when creating a video ad with an awareness objective?
Let the product shine, and be different, yet simple. Make people core to the story and be different, yet simple.
Read MoreWhat’s the difference between traditional and emerging story arcs?
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and
Read MoreWhich aspect ratios are accepted for image assets in app campaigns?
1:1 and 1.91:1 only 1:1, 1.75:1, and 4:5 1:1 and 1.75:1 only 1:1, 1.91:1, and 4:5
Read MoreYou’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?
Provide multiple options for how viewers can take action. Include a generic call-to-action (CTA). Keep audio to a minimum so
Read MoreYou manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
An aerial photo of a travel destination with the logo overlayed An action shot taken directly from the app An
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