Which of the following describes Google’s experimentation tool?
It’s a powerful testing tool that helps boost campaign performance for a small additional cost. It’s a powerful testing tool
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Google Ads Creative Certification
You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?
Video Creative Analytics Ads Creative Studio Create with Google Google’s ABCDs of effective creative
Read MoreWhat is the difference between an emerging story arc and a traditional story arc?
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts
Read MoreYou work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?
Countdown customizer Keyword insertion Dynamic customizer Location insertion
Read MoreYou’re managing app campaigns for a financial services company. Which of the following assets should you use?
A video that tells a complete story, including the user’s financial problem and how the app solves it A headline
Read MoreIf it’s your first time launching a video campaign, and you have existing brand images, text, and logos, which tool could help you make your first video ad using these assets?
Video Creative Analytics Google’s ABCDs of effective creative Video Creation Tools in Google Ads Ads Creative Studio
Read MoreYou’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
Provide multiple options for how viewers can take action. Keep audio to a minimum so viewers focus on the call-to-action
Read MoreIf you want to improve performance of video campaigns, what approach should you take with creative?
Avoid humor as it’s more subjective. Keep the value proposition and use case precise. Focus on audio and supers to
Read MoreYou’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?
Avoid humor as it’s more subjective. Keep the value proposition and use case precise. Focus on audio and supers to
Read MoreIn video advertising, which of the following techniques should you apply to help people think or feel something?
Convey multiple messages to resonate with the masses. Showcase discounts and sales to drive interest. Avoid humor as it’s more
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