Which statement best captures the value proposition of Google’s experimentation tool?
It’s a powerful testing tool that helps boost campaign performance for a small additional cost. It’s a powerful testing tool
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Google Ads Creative Certification
You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?
An image of your best-selling couch in a living room scene An image of someone sitting on your best-selling couch
Read MoreYou’re managing app campaigns for a client and notice that they’ve achieved strong performance with their current creative, but have been using the same assets for a long time. How can you keep creative fresh for users while maintaining consistent results?
Remove the assets and add new ones that follow best practices even more closely. Replace all the assets at once
Read MoreYou manage Search campaigns for a restoration company that services all of Oregon. Why is location insertion a valuable feature to use?
It can make sure the ad only serves to users in Oregon. It can insert “Oregon” into every headline automatically.
Read MoreFor an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?
Headlines should grab users’ attention and description lines should highlight the key features of the app. Headllines should include a
Read MoreYou’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?
Set up the problem the product solves and include a brand logo. Use tightly framed product shots with audio brand
Read MoreYou’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?
Convey multiple messages to resonate with the masses. Leverage key differentiators such as competitive claims and endorsements. Set the context
Read MoreHow often should you examine your asset report and swap out low-performing assets for a Discovery campaign?
Quarterly Bi-weekly Monthly Daily
Read MoreYou work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?
Set the context and include a clear call-to-action. Focus on audio and supers to reinforce your message. Include a clear
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