Google Ads Creative Certification

Only their main website photo Only their best-performing image from social media Images of tourists in locations both on and

Convey multiple messages to resonate with the masses. Humanize the ad with customer testimonials. Introduce the product or problem, then

Pacing and supers Framing and supers Pacing and framing Supers and audio

Start with all-new video ad creative that’s already working well for other platforms. Continue running campaigns with existing creative and

Include a specific call-to-action (CTA). Avoid humor as it’s more subjective. Share multiple messages about the many ways this product

A zoomed out image of travelers enjoying a destination An action shot taken directly from the app An aerial photo

Design-backed creative inspiration Research-backed creative guidance Design-backed creative rules to follow Research-backed creative rules to follow

You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative. You need to compare how two key

10 8 20 5

Increase the pace and tighten the framing. Lower the brightness to optimize for mobile device viewing. Add closed captions since