What should you do to set up the value of an online conversion action?
You should always set the value as $1, regardless of the value of the You should assign the value as
Read moreGoogle Ads – Measurement Certification
While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion
Read moreIf an ad campaign is optimized by Google’s AI, what’s happening?
• The campaign is using data-driven attribution to automate tasks. The process has all the necessary data. • The campaign
Read moreOn a website or app, what would Google Analytics 4 refer to as interactions?
It would refer to goal. It would refer to conversion. It would refer to incident. It would refer to event.
Read moreTo compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
Broad match Exact match Phrase match Negative match
Read moreApart from conversion delay, what three additional factors influence conversion volume? Choose three.
Changes to ads Changes to attribution model Changes to discrepancy model Changes to default browser Changes in competition or seasonality
Read moreIf you want event-based data as opposed to session-based data, what platform would you use?
You’d use Google Ads Conversion Tracking. You’d use Google Analytics 4. You’d use Google Analytics Classic. You’d use Universal Analytics.
Read moreHow might experimentation be credited with contributing to a best-in-class measurement approach?
It can help assign credit across touchpoints. It can be a way to validate and test insights. It can assist
Read moreTarget ROAS bidding can correctly be described in which of the following ways?
Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or
Read moreWhat’s the practice you’d want to use for turning marketing insights into action?
Increase investment in an underperforming channel. Shift budgets from well-performing channels to underperforming channels. Increase the frequency of underperforming ad
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