Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?
Store Number Store Category Store Code Store Identifier
Read moreGoogle Ads Measurement
Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?
Return on ad spend Machine learning Total tax deductions Reporting freshness
Read moreDeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account?
The conversion name for DeShawn’s store The phone number listed on his official store website The assigned Google Click Identifier
Read moreDavid owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)
Google Firebase Google Analytics Google Play Salesforce
Read moreDarian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? (List the first step at the top.)
Darian signs into his Google My Business. Darian selects Website from the Home menu. Darian updates all his relevant business
Read moreCreating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?
The length of each call and time it took place. The specific ad that led to a call conversion. The
Read moreCory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
To build brand loyalty To give them a call-to-action To place his ads in a customer-centric channel To get a customer to make
Read moreCory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What should Cory do to move his customer journey forward when a potential customer shows a strong interest in a product?
Offer them a specific call to action Send targeted advertising Show them more ads for services Ensure brand loyalty
Read moreConversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.
1. Jenna would like to know how many users are visiting a specific page on her client’s website. 2. Edith
Read moreCliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?
Ads used in identical ways, on the same budget, and with exposed groups. Ads used in identical ways, on the
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