Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.

1. Jenna would like to know how many users are visiting a specific page on her client’s website.
2. Edith is interested in tracking how many users are signing up for her newsletter each month.
3. Durene would like to measure how many sales of a specific product are made.
4. Travis wants to measure the number of new customers his campaigns are producing for a client.
• Purchase (3)
• Sign-up (2)
• Pageview (1)
• Lead (4)

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