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Google Ads Measurement

Google Ads Measurement

As the director of advertising for a software company, Susan’s considering her customers’ journeys.What’s the first step her potential customers will take?

June 24, 2022 Roger Johnson 0 Comments

Provide contact information View an online advertisement Respond to a call-for-action Demonstrate loyalty

Google Ads Measurement

Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

June 24, 2022 Roger Johnson 0 Comments

Google Ads Conversion Tracking Conversion Linker Google Optimize Floodlight Counter

Google Ads Measurement

Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

June 24, 2022 Roger Johnson 0 Comments

VTCs are recorded when users interact with an ad and then later convert. In conversion reports, VTC data are included

Google Ads Measurement

Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

June 24, 2022 Roger Johnson 0 Comments

Purchases Directions Leads Sign-ups Pageviews

Google Ads Measurement

An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account. What can users see when an ad with location extensions is displayed?

June 24, 2022 Roger Johnson 0 Comments

A call-to-action, a collection of services, or a digital coupon code A website sitemap, specific page links, or a web search button

Google Ads Measurement

An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?

June 24, 2022 Roger Johnson 0 Comments

Media objectives Business objectives Marketing objectives Campaign metrics

Google Ads Measurement

You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

June 24, 2022 Roger Johnson 0 Comments

KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a

Google Ads Measurement

You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)

June 24, 2022 Roger Johnson 0 Comments

Conversion value/click View-through conversions All conversions Assisted conversions

Google Ads Measurement

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

June 24, 2022 Roger Johnson 0 Comments

Enable your Google Analytics account in the Google Publisher Toolbar. Link your Google Firebase account with Google Analytics. Make Google

Google Ads Measurement

Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business?

June 24, 2022 Roger Johnson 0 Comments

Customers can interact with a bot to answer frequently asked questions. Customers can use a message button to initiate a

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