An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?
- Media objectives
- Business objectives
- Marketing objectives
- Campaign metrics
- You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)
- An extra line is included within an ad when location extensions are added to a Google Ad campaign. All it takes is linking Google My Business with a Google Ads account. What can users see when an ad with location extensions is displayed?