Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

He needs to learn the data models used by Google’s automation systems. He needs to assign data values to his

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Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

The CRM doesn’t support the unique order ID. Peter has enabled the View-through conversion column. Conversion tracking is generating duplicate conversions. Peter

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