Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?
- The CRM doesn’t support the unique order ID.
- Peter has enabled the View-through conversion column.
- Conversion tracking is generating duplicate conversions.
- Peter modified the event tag to capture a unique order ID.