Google Ads Search Certification

Feature a relevant headline. Include a current promotion. Increase the font size. List the ad at the bottom of the

Email, Mailing Address, Phone Number Social media profile, Email, Mailing Address IP Address, Social media profile, Phone Number IP Address,

Google will select the best ad for each auction. Users will be able to see more of your ads. You’ll

Keyword insertion Networks Image extensions Ad scheduling

People to whom the company has previously advertised via traditional media channels People who have heard of the company but

The campaign will reach more users by serving new, relevant queries. Broad match automatically includes negative keywords. The ad will

Target impression share Maximize Clicks Maximize Conversions Target return on ad spend (tROAS)

Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Maximize clicks

Optimize the campaign’s ad rotation for clicks or conversion actions. Implement one ad per ad group per keyword for a

Users will be able to see the company’s Search ads while browsing other websites. The company’s Search ads will be