Google Ads Search Certification

By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement

A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time

Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed

They can help send the right message to the right customer with the right bid. They automatically generate new keyword

Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will

Reach people based on specific demographics such as marital and education status Reach people who have been identified as being

Highlight information about value-adding attributes of your business, products, or services. Extend ads with a phone number, allowing mobile users to directly

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Campaign-level Target CPA (cost-per-acquisition) Applying bid adjustments to specific locations Including or excluding “Google search partners” Using “Target impression share” as an

To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments