Google Ads Search Certification

Remove ad extensions. Create a helpful, relevant landing page for the ad. Reduce the number of words in the ad.

Best all-inclusive vacation All-inclusive family Paris vacation All-inclusive vacation All-inclusive Paris holiday

Her materials will display at the top in organic search results. Her ads are likely to appear when a user

Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions

She doesn’t have to think of all the related saucepan keywords. She can explicitly choose keywords to ignore. Her ad

1. Time 2. Interest 3. Intent 4. Device 5. Location  I love historical sites and San Francisco. (2) 

Someone with a qualified interest in mountaineering Someone looking to purchase a new car Someone researching the safety features of

Someone who has an interest in a topic Someone who is in the mindset to buy Someone who writes content

3 6 4 5

To allocate budgets that drive incremental conversions To take advantage of seasonal trends throughout the year To find growth opportunities