Google Ads Search Certification

has a larger font size includes a current promotion is listed after search results includes at least two different colors

More relevance Less click-fraud Greater flexibility Longer funnels Lower eCTR

Include three to five ads, and at least three extensions in each ad group. Set a keyword bid of at

More ads in an ad group means they receive a higher-quality score. More ads in an ad group increases the chances of

That ads are shown in competitive positions That only highly-relevant traffic is targeted That ads do not risk double-serving That no user overlaps

To judge the popularity of her website compared to others To understand the network performance of her website To find

Watching a YouTube video on rose cultivation. Searching for related gardening information. Browsing Carrie’s store website. Reading an e-mail from Carrie’s business.

Watching an online video about South America. Researching South American holiday destinations online. Looking up passport rules for South America.

Testing and reporting on the speed of Brian’s websites Key aspects of his accounts, including statistics, settings, and industry trends

Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors