What’s a best practice for using ad extensions?
Use extensions only at the ad group level. Use ad extensions only if you are advertising services. Use at least
Read moreGoogle Ads Search Certification
A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword. Which two search queries will the ad be eligible to serve on? (Choose two.)
Travel on a paddleboat Paddleboat rentals Motorboat rentals Boat adventure
Read moreA marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?
Target return on ad spend (tROAS) Target impression share Target cost-per-acquisition (tCPA) Maximize clicks
Read moreWhich criteria do Google Ads review to make sure that Search ads are compliant with Google’s advertising policies?
Content and formatting Similar ads by competitors Goals and analytics Site experience
Read moreA performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?
The campaign performance could improve by 75% if the manager adopts the optimization score recommendations. The campaign performance could improve
Read moreA marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
By determining minimum and maximum bid values by the daily budget By setting the appropriate bid for each auction By
Read moreWhich two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.)
Mailing address Email address Employment status Age
Read moreA performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?
Target return on ad spend (tROAS) Maximize clicks Target impression share Target cost-per-acquisition (tCPA)
Read moreWhich two ad extension types can also be served as automated ad extensions? (Choose two.)
Promotion extension Location extension Callout extension Sitelink extension
Read moreYou manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?
Customers who have purchased at the retailer’s outlet location Customers who are members of the company’s loyalty program Customers who
Read more