Google Ads Search Certification

Creating ads that pertain to the keywords. Raising the bid amount. Creating ads likely to get clicks. Having a clear

The URL displaying your website address. The promotion behind your advertisement. The phone number of your business. The location of

Industry data Account executives User generated scenarios Company sales figures Campaign settings

Your ads will be placed on all search engines. With Google Ads, you always pay using cost-per-reach, predetermined by your budget. You

Delivery times Device types Keyword list Country targets Default bid amount

Removing an extension from the ad. Improving the navigability of the landing page. Increasing the bid amount of the ad.

Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas.

Adding more negative keywords. Highlighting product uniqueness. Focusing on connecting to a wider audience. Improving the navigation of the landing

With Google Ads you always pay using cost-per-reach, predetermined by your budget. Google Ads saves you time by deciding what

Manual control Machine learning Bidding suggestions Sitelink extensions Auction-time bidding