What action should you take when optimizing a campaign to drive conversions faster?
Set up the campaign to only engage with audience segments that have converted before. Track lighter actions to provide more
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Google Ads Video Certification
You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?
Because it can give you access to more engagement metrics to measure the impact of the campaign. Because it can
Read MoreWhat audience solution should you use to reach home decor enthusiasts with your Google Video campaign?
Affinity Audiences Demographics and Detailed Demographics Life Events Custom Audiences Learn: How to Hire a Marketing Agency
Read MoreIf you’re running a video action campaign, how should you approach your measurement strategy?
You should measure only complete online conversions for a more accurate return on investment calculation. You should measure the full
Read MoreReach Planner has three primary benefits. What do they include?
Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations. Benefits include providing trustworthy unique reach forecasts,
Read MoreWhich of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
Non-skippable in-stream ads and in-feed video ads Non-skippable in-stream ads and skippable in-stream ads Skippable in-stream ads and bumper ads
Read MoreYou’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
Location Lead form Sitelinks Product feed Learn: How to Hire a Marketing Agency
Read MoreYou’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
Start with your data segments, then expand to Customer Match. Start with your data segments, then expand to Affinity Audiences.
Read MoreWhich of the following captures how YouTube serves users, creators, and advertisers?
Connection, innovation, and trust Creativity, growth, and trust Connection, growth, and trust Creativity, innovation, and trust Sources: How to Hire
Read MoreYou work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
Include a generic call-to-action (CTA). Keep audio to a minimum so viewers focus on the call-to-action (CTA). Provide multiple options
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